Jobs in Social Media

Jobs in social media (see Social Media Managers) have been the unexpected darling of the 2011 economic recovery. The availability and opportunity presented for people of reasonable technology skills has been a pleasant surprise amongst the 2010-2011 McJobs recovery.

Companies Can Not Compete without Offering Jobs in Social Media

Both large and small companies are coming to realize that their long-term survival depends on their ability to communicate effectively on social networking platforms such as Facebook, Twitter, and MySpace. While many customer relationships amongst the 35+ age demographic have long been branded and won over, the new generation of consumers has a much different (and higher-tech) way of making decisions. Many of those decisions are made online.

The key then to reach the next generation of consumers is to dig in and get dirty in the new advertising technology, social media. Creating jobs in social media hasn't exactly been an easy pill to swallow for cash-strapped business, but the payoffs are almost immediate with increased exposure and very little in incremental costs. It ultimately results in a win-win situation for the corporation or small business that engages a social media manager to coordinate promotional efforts. The up-front costs of hiring a person are not that much more than a traditional ad placement, and the incremental costs of outputting additional promotions (once campaigns and business promotions are set up) is minimal to none (see how to set up automated social marketing campaigns).

Jobs in Social Media Becoming a Small Business Growth Engine

Many social media savvy individuals have turned their knowledge and skills using Facebook, MySpace and LinkedIn into small businesses. While many small businesses may not be able to create jobs in social media for just themselves, small businesses can instead turn to these entrepreneurs willing to throw up a shingle and start doing promotions for local businesses instead. The combination has been very powerful and has resulted in many successful startups for the motivated young people looking for a way to make money on Facebook.

Creating Resumes That Sell Themselves

Creating resumes in a way that your networking contacts can use authoritatively can make a powerful impact on prospective new bosses. If your resume talks about how you led a project which your friends participated in or knew a great deal about then when they talk about you to their boss odds are you're going to sound like a hero.

If on the other hand your resume talks about how you were an engineer at General Electric but you neglect to mention your 'engineering' degree was custodial related... well... you get the idea.

Creating Resumes That Set You Up For a Successful Job Search
By William G Shultz

Are you creating resumes that will land you a great job? If you're writing resumes but not targeting your ideal job then you are doing yourself a great disservice. You can and will find your ideal job but you have to put in the sweat equity into your job search into making that happen. Creating resumes that don't demonstrate your capabilities honestly not only do you a great injustice but also put you on a path of unrealistic expectations which leads to failure.

I'm sure if you're out of a job right now and the bills are starting to pile up it's very hard to resist the temptation to apply for any job that comes along. You must resist this temptation however. Consider for a moment the concerns of your potential new boss. What is your new boss going to think when she walks into your office and asks you to do a task which would be fairly simple for a qualified applicant to do yet you are not able to accomplish it? What will you do when your boss looks down at your resume and it says you've done similar tasks before yet you can't come up with a simple answer when called upon?

Don't ever put yourself in that position, you'll never live it down. Creating resumes is not an exercise in seeing how many people you can fool. The only person you'll be fooling is yourself. Do yourself a favor, be realistic about your experiences and educational background and set yourself up for future success. Creating resumes that set realistic expectations of your abilities will help your new boss set you up for success in your new great job.

William G. Shultz

Start creating resumes that win to make your job search successful.

Also be sure to hunt down contact information so all your references and recommendations are in order. Visit Find someones email address today and quickly renew important networking relationships with business contacts, friends, and distant relatives.

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There are probably a lot of things you can say on your resume and cover letter which would sound a lot better to your future boss than, "I parted the red sea" or something else equally ridiculous and not credible. Get the edge on other job seekers and learn how to get hired.

Prior Post: How to Build a Resume that Works without Lying

How to Build a Resume - How to Make It Shine without Fibbing

Knowing how to build a resume can mean the difference between getting a leadership position in a new company and a line level position - and believe me - the difference is huge and hard to recover from. You can walk into an interview tomorrow and be hired shortly thereafter - but did you know your career track at your new company was already being set - that you were already being tracked for advancement or headed nowhere?

Your candidacy needs to be about leadership - even if you're getting an entry level position. Setting the expectation of being counted on to lead teams, projects, and make deliveries on deadlines will not only get you hired, it'll get you the best wages, the best perks, and the best career track. If you don't get these perks right away??? Better start looking again because it's next to impossible to recover from a line level start without moving to a new company (and getting it right this time).

Know How to Build a Resume That Gets You Into Your Next Ideal Job?
By William G Shultz

Do you know how to build a resume that leaps out of the pile and grabs the attention of your new boss? If not how do you expect to stand out from the crowd and land your ideal job? It's a well known that the vast majority of resumes end up in the reject pile. If you expect to land at your ideal job at your target company you need to have all your weapons working for you.

Whether you are conducting a professional job search or your first job search you want the result to be the same. You want to land the best job you can that fits your qualifications and you want to get the best compensation and benefit package commensurate with that job title. Ideally you'll land in a position that stretches your abilities and leaves opportunity for growth professionally and financially.

Learning how to build a resume that effectively positions you for your ideal job is a significant part of your professional job search. While you're doing your company research, look carefully at the types of people your target companies have hired in the past. Do they seem to fit your style? Do you need to upgrade your wardrobe or adjust your demeanor? If you find in your notes that you're going to have to make a lot of changes to your style are you sure your target company is right for you?

If you're still sold on your short list of target companies based on personality and professional fit now is the time to think about how to build a resume. You want to build a resume that is going to demonstrate that your style matches theirs and your work experience and background makes you an ideal fit. Do so and land your ideal job in your professional job search.

William G. Shultz Ready to know how to build a resume for a successful job search?

Also be sure to hunt down contact information so all your references and recommendations are in order.

Find someones email address today and quickly renew important networking relationships with business contacts, friends, and distant relatives.

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So do you know how to get a great job? If not then you better keep reading because a job going nowhere just steals your life away for pay far below your worth.

Prior Post: Will I Lose My Job? Why We Are Not Out of the Woods Yet

Will I Lose My Job? Why We Aren't Out of the Woods Yet

One look at the recent unemployment charts shows a dramatic spike in the ranks of the unemployed. One of the reasons for this spike is due to the number of high income occupations which have been targeted by high profile bankruptcies late in 2008. These high income job losses and bankruptcies have had a domino effect taking out other cash strapped companies, non-profits, and small businesses which have added to the current job market malaise.

I did some poking around for more information about job losses and industries and ran across this article which gets more into the specifics of which industries are expected to shrink over the next few years. If you think you're in one of these bad industries, maybe it's time to think about changing jobs while you still have money coming in. Try one of these high growth careers.

Will I Lose My Job? How the Current Economic Downturn is Hurting Surprising Occupations
By William G Shultz

Determining your own personal job outlook can be a dicey proposition, but if you're in one of the following occupations it is very likely your job will be disappearing in the foreseeable future.

According to the recent Occupational Outlook put out by the Bureau of Labor Statistics (BLS), the following occupations are expected to see sharp declines annually for the next several years. If you perform one of these jobs presently, the answer to the question, "Will I lose my job?" very likely could be yes.

If you work with photographic processing equipment, the number of people working in your field is expected to drop by half by 2016. Likewise if you work as a file clerk or work as a wood pattern maker, you need to be dusting off your resume, as these positions will drop by 40% by 2016. Likewise if you work in textiles as a machine setter or operator, steep job losses will continue to hit your occupation in the next few years.

A surprising entry to the study this year in the "Will I lose my job?" category is electronics assemblers. If you work assembling electronics you could be in for quite a surprise this year when your factory slows down or shuts down and moves overseas. 25% of people employed in electronics assembly can expect to see their jobs disappear in the next few years. This is particularly harsh considering electronics assembly jobs pay at or above average wages.

The last surprise on the list is the number of employees wondering "Will I lose my job" in the computer operator field. Typically folks doing computer operation felt pretty safe as their job skills matched the needs of the business world. Unfortunately a sharp change has gone on in the industry and more creative skills are required beyond the level of generating content. Nearly 25% of workers in this occupation can expect to see their jobs disappear over the study period.

All is not lost if you're in one of these targeted for elimination careers. The job market is competitive right now but given the expanding opportunities in health care, higher education and software applications you can still make for a terrific future with the right training and opportunity. If you can start using effective job search techniques to aid you in getting one of the top future jobs you have an opportunity right now to create a great and secure future for yourself. William G. Shultz

References:

Information for this piece was compiled from data provided by the Bureau of Labor Statistics.

Bureau of Labor Statistics. Occupational Outlook Handbook (2008-09). Table III-1: Occupational employment and job openings data, 2006-16, and worker characteristics, 2006. From: Bureau of Labor Statistics web site: http://www.bls.gov/emp/optd

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As you can see a number of high profile industries can expect to see shrinking employment and wages over the next several years. If you're in one of these industries and still have a job, maybe this is a good time to start training in one of these hot careers.

Are Your General Cover Letters Keeping You Unemployed?

General cover letters or specific cover letters? Which is best to use when job hunting. My answer is that 99% of the time a specific cover letter is better than a general cover letter. The main reason I say this is because a specific cover letter will indicate you have done some research about the company and the specific job, and you have applied at least some analytic skills in trying to match your work experience and educational background to the available positions within the organization.

Companies these days are trying to run leaner and meaner - which means each new hire is critical to the vitality and success of the organization. Companies need their employees to be able to problem solve and be at least semi-autonomous at all levels of the organization in order to remain competitive. Consider this before submitting your general cover letter as well.

How Your General Cover Letters Are Sabotaging Your Job Search
By William G Shultz

If you're using general cover letters to initiate contact with potential employers in your job search, is it really any wonder why you're still looking for a job? General cover letters are designed by their very nature to be non-specific and applicable to any position. How then is that going to help you find your ideal job when your ideal job is specific to you?

Stop thinking about getting a job and instead start conducting a professional job search to land a great job suited to your unique needs and well matched to challenge your skills. How do you expect your application to stand out over the many other equally qualified applicants when your cover letter is equally applicable to a painting job as an accounting job? Good grief man, specificity is where the big money is. If you want to make a premium salary you need to show from your first impression to your last that your application and talents are special. Do general cover letters sound special to you? Do you think a general cover letter is going to sound special to a hiring manager? I think not.

Here are a couple of things to keep in mind as you put together your application:
1. Use your research of your target company and show in your cover letter with tone and language how your personality matches that of the company's culture.
2. Identify specific areas where your skills really stand out, and mention a specific incident where your hard and insightful work solved a problem at work. Big problems are great to solve but they don't always come up. Show even a small problem where extra work, research, or perseverance paid off for you. Make it short... but specific.

Just these small tips can make a difference and make your targeted, specific application stand out over the pile of general cover letters stacked on the human resources manager's desk. Conduct a professional job search, be specific in how you stand out, and put yourself in a great position to land your ideal job.

William G. Shultz Don't let general cover letters ruin your job search.

Also be sure to hunt down contact information so all your references and recommendations are in order.

Find someones email address today and quickly renew important networking relationships with business contacts, friends, and distant relatives.

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I hope you have found some of this information valuable. For more job search tips click here.

Prior Post: Best Future Jobs - Hot Growth Areas That May Surprise You

Best Future Jobs - Hot Growth Occupations That Might Surpise You

Hot future jobs include good wage paying jobs with a very fast growth rate according to the Bureau of Labor Statistics (BLS). While the top future jobs typically remain in traditional industries like health care, accounting, and finance - hot future jobs can be from areas where there are fewer overall positions but very high growth. The most recent Occupational Outlook for the economy indicates some interesting emerging field from industries outside the traditional "big three". Have a look at the statistics presented below.

Hot Future Jobs For the Next Five Years
By William G Shultz

Hot future jobs for the next five years with above average wages and the highest growth rate range from theatrical make-up artist to forensic scientist to financial advisors. Although the gross number of some of these occupations (think: make-up artist) are fairly small, the growth rates for any of the aforementioned occupations is not.

The Bureau of Labor Statistics (BLS) released their 2008-09 Occupational Outlook which showed some surprising growth rates in the service sector. There were of course the usual suspects in terms of job expansion, such as technology and finance but some of the other quickly expanding jobs were further out of the mainstream. Of the top ten quickest expanding occupations, none is projected to grow at less than 30% over the study period (2006-2016).

From the BLS 2008-09 Occupational Outlook (results culled from Table I-5)

• Network Systems and Data Communications Analysts - Growth expected to top 50% over the projected period
• Computer Software Applications Engineers - Anticipated growth rate more than 40%
• Personal Financial Advisors - Upwards of 40%
• Make-Up Artists - Theatrical -
Growth of 39% (though this represents only ~1000 positions
• Veterinarians - 35% (22,000 net employment gain
• Substance Abuse and Behavioral Disorder Counselors
- 34% net increase.
• Financial Analysts - 34% I can't rightly saw whether this study was completed prior to the market collapse
• Physical Therapist Assistants
- 33% A growing area of the service economy
• Forensic Science Technicians - 30% Perhaps inspired by the wave of criminal forensic television shows
• Dental Hygienists - 30% A traditional growth occupation

These represent the hot future jobs as culled from the BLS Occupational Outlook for 2008-09. While it remains to be seen whether all of the projected hot future jobs come to fruition there still are expanding employment sectors anticipated over a broad range of industries. Noticeably absent from the hot future jobs list however are jobs requiring less than at least some post secondary education - only a few above average wage positions in the construction field appeared in the BLS projection.

References:
Information for this piece was compiled from data provided by the Bureau of Labor Statistics.

Bureau of Labor Statistics. Occupational Outlook Handbook (2008-09). Table I-5: Above-average growth and above-average wage occupations, by educational attainment cluster and wages, 2006 and projected 2016. From: Bureau of Labor Statistics web site: http://www.bls.gov/emp/optd/

William G. Shultz The job market is competitive right now but given the expanding opportunities in health care, higher education and software applications can make for a terrific future. If you can start using effective job search techniques to aid you in getting one of the hot future jobs you have an opportunity right now to create a great and secure future for yourself.

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I hope you have found this information helpful. If the traditional best occupations don't suit your style consider one of the hot growth occupations instead. Good luck with your career.

Find a Job That Is Rewarding and Energizing

I know it's tough to find a job right now but have you spent a lot of your time sifting through papers and job banks looking for whatever is available or are you really trying to make your next career move the one that lasts more than a decade?

If you're in the latter category then maybe this next article will be of some use to you. I hope you keep motivated to find a job that works for you while you work for it.

Find a Job That Fills and Rewards Your Spirit and Your Wallet
By William G Shultz

Isn't it time to find a job that is rewarding, challenging and fulfilling rather than one that just gets you a paycheck? A job search conducting with the goal of just finding a job will ultimately yield just that... a job. Do you want to spent forty or more hours a week doing a job that your overqualified for or that you find dull? Why would you do that to yourself?

Here's a new thought. Why not try conducting a professional job search where you don't just find a job, but instead find a rewarding and challenging profession where you are appreciated and rewarded both monetarily and spiritually for your efforts.

I can assure after having worked many years in un-fulfilling, un-challenging jobs that I finally just couldn't stand it anymore. Working for bosses that didn't want me to reach my full potential, working a tasks that were dull but I wasn't encouraged to automate finally drove me to the brink. I made it my mission to find a job where I could explore and develop my talents, where I would be encouraged to grow as much as my talents would take me.

If you're employed right now, that's great. You have an income coming in which buys you time to find a job where you'll shine. Don't get lazy, take advantage now while you have money to pay the bills and conduct a professional job search while you're employed. You won't regret it, and the new opportunities that will come before you may surprise you.

If on the other hand you are out of work, I'm sorry to hear that. You do have the advantage of having more time to conduct a professional job search than someone burdened with an un-fulfilling job. Take advantage of your opportunity to find something great to do to earn a living.

William G. Shultz Find a Job rewarding and fulfilling to make for a successful job search.

Also be sure to hunt down contact information so all your references and recommendations are in order.

Find someone's email address today and quickly renew important networking relationships with business contacts, friends, and distant relatives.

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