Companies Can Not Compete without Offering Jobs in Social Media
Both large and small companies are coming to realize that their long-term survival depends on their ability to communicate effectively on social networking platforms such as Facebook, Twitter, and MySpace. While many customer relationships amongst the 35+ age demographic have long been branded and won over, the new generation of consumers has a much different (and higher-tech) way of making decisions. Many of those decisions are made online.
The key then to reach the next generation of consumers is to dig in and get dirty in the new advertising technology, social media. Creating jobs in social media hasn't exactly been an easy pill to swallow for cash-strapped business, but the payoffs are almost immediate with increased exposure and very little in incremental costs. It ultimately results in a win-win situation for the corporation or small business that engages a social media manager to coordinate promotional efforts. The up-front costs of hiring a person are not that much more than a traditional ad placement, and the incremental costs of outputting additional promotions (once campaigns and business promotions are set up) is minimal to none (see how to set up automated social marketing campaigns).
Jobs in Social Media Becoming a Small Business Growth Engine
Many social media savvy individuals have turned their knowledge and skills using Facebook, MySpace and LinkedIn into small businesses. While many small businesses may not be able to create jobs in social media for just themselves, small businesses can instead turn to these entrepreneurs willing to throw up a shingle and start doing promotions for local businesses instead. The combination has been very powerful and has resulted in many successful startups for the motivated young people looking for a way to make money on Facebook.
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